BRAND IDENTITY / EXPERIENTIAL DESIGN / WEB DESIGN
Behind the Screens is the 2025 graduation showcase for the University of the Fraser Valley’s Graphic + Digital Design program. This event celebrates the achievements of emerging designers, offering a platform to showcase their work while connecting with family, friends, the community, and industry professionals.
Co-Art Director: Hannah Lord ; Web Developer: Divnoor
When deciding on the 2025 graduation showcase theme, we connected with our graduating class and found a shared experience of the different emotions and processes that shape our creative journeys.
Behind the Screens, a spin on ‘Behind the Scenes,’ celebrates the emotions and processes designers go through to achieve their final outcomes.
A playful and illustrative brand identity was developed, followed by a variety of print and digital deliverables such as marketing posters, print and digital invites, social media, website, lanyards, student work display banners, and experiential elements, such as wall vinyl.
